Media Relations
Media relations can be a great way to effectively communicate your message through the third party endorsement of the press. Unlike advertising where you buy your message and therefore have complete control over its content, dealing with the press requires an effective strategy. Done correctly, it can contribute significantly to the success of your company. At Evergreen Partners, Inc. we are adept in helping our clients develop a strategy that is on message, on target and on its way to raising your profile and profitability. On behalf of our clients, we secure placements in national and local broadcast, print and radio outlets.
Community Relations
It takes more than good fences to make good neighbors. Building in a new location? Moving your operations? How does the community view you and your organization? These are important questions and the answers can be vital to your bottom line. Good community relations are part of an overall communications plan that places your company in the forefront of its community.
Let us craft the campaign to develop your company as a leader in the community. Whether it is sponsoring a neighborhood or town-wide event, serving as a liaison with residents or representing your interests at community and town meetings, Evergreen Partners is well versed in what it takes to best position you in your community.
Crisis Communication/Reputation Management
If you don't tell your story, you can be sure someone else will. Operating during a crisis can challenge the best of organizations. Determining the best response to public and media scrutiny takes an experienced team. Our pledge is to be by your side and effectively communicate to all of your key audiences. Our approach is to work with you to retain credibility, restore confidence and protect your bottom line. Evergreen Partners helps you take the offensive and devise a program that responds to the short term while ensuring the long term.
Every situation demands its own response. Evergreen's services include: message development, media outreach, acting as spokesperson or training others to do so, internal communications, third party outreach and media monitoring. We are often part of a coordinated response group that includes legal counsel, lobbyists, and in house staff. |